FitBurst is a new brand of fruit juice targeted at health-conscious individuals and fitness enthusiasts. The brand identity needed to be modern, energetic, and visually appealing. It also needed to convey the product's natural and healthy ingredients.
CLIENT
FitBurst
SKILLS
Figma, Illustrator, Photoshop, Premiere Pro and After Effect
Overview
The brand identity for FitBurst was developed around the concept of a
"burst of energy." The logo features a stylized sunburst design, which
is also used throughout the branding elements. The color palette is
bright and vibrant, using colors that are often associated with health
and energy, such as green, red, and yellow. The typography is bold
and easy to read, and the overall design is modern.
Design
We crafted out according to the design brief, the Logo, Color Palette,
typography, comprehensive branding guidelines were developed to
ensure consistent application of the brand identity across all
touchpoints, from packaging and marketing materials to website
design.
Conclusion
The FitBurst brand identity has been well-received by the target
audience.
The brand is perceived as being modern, energetic, and healthy. The
branding elements are visually appealing and consistent across all
touchpoints.
The overall project has been a success, and the brand is
well-positioned for growth in the future.
